New RE Rumor

If true, it would seem like a smart business move. Don't they also own Pro Comp?

Brad and Joe will be in heaven, their two favorite business's rolled in to one 😂 Now if 4wheel parts bought Extreme Gear, they wouldn't have to go anywhere else 😂 😂 :x





And I thought Trans American auto parts owned both 4wheel parts and Procomp, so Trans American would be buying 4wheel parts??

"RobD" wrote: Brad and Joe will be in heaven, their two favorite business's rolled in to one 😂 Now if 4wheel parts bought Extreme Gear, they wouldn't have to go anywhere else 😂 😂 :x

😂 LOL 😂

If true the purchase doesn't seem to make sense because they have trying to go upscale with pro comp which would directly compete. However there's a lot of money in the mopar lift contract that 4 wheel parts could benefit from.

It's just a rumor I heard. I'm really curious to see if it's true.

"Justin" wrote: It's just a rumor I heard. I'm really curious to see if it's true.

See what you started. 😂

Leading Off-Road Parts Supplier Continues Growth



May 2, 2011(Compton, CA) – TransAmerican Auto Parts, the nation’s leading retailer and supplier of off-road truck & Jeep accessories, has announced the purchase of Rubicon Express.



President and CEO Greg Adler stated, “This acquisition is a perfect fit for TransAmerican.  Rubicon Express is the leader in the Jeep suspension category.  Their heritage, founded on the famous Rubicon trails of Northern California, is deep in the hard core suspension performance.   Jeep enthusiasts have come to know Rubicon Express as the ultimate system for their vehicles.  Our 4Wheel Parts stores and our 4Wheel Drive Hardware business serve these enthusiasts and the Rubicon brand will strengthen this core segment.  Our 25 years of experience in suspension manufacturing at Pro-Comp will help in the integration of the Rubicon business”.



“TransAmerican has made a number of strategic acquisitions to grow the business” Adler explained.  “As the economy improves and our business continues to strengthen, it will allow us to look at more strategic opportunities such as Rubicon Express”, he added.



Founded in 1961, TransAmerican Auto Parts is the leading participant in the aftermarket parts and accessories for light trucks, Jeeps, sport utility vehicles, and other four-wheel drive vehicles.  The Company sells tires and wheels, suspension systems, drive trains, accessories, and other products to consumers through 55 retail locations in 17 states under the 4 Wheel Parts Performance Centers name, to more than 4,000 wholesale customers, including specialty auto parts stores, tire and wheel stores, repair and garage shops, internet retailers and jobbers under the TransAmerican Wholesale name.  It also sells to consumers and businesses through mail order and internet operations under the 4 Wheel Parts Wholesalers name.  In addition, the Company operates a manufacturing business that sells tires and wheels, suspension systems and accessories under the Pro Comp and Smittybilt brand name, both through the Company’s own distribution channels as well as through third parties.





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Not a rumor!!!





But like I thought, not purchased by 4 wheel parts but by the company that owns them..

"Justin" wrote: It's just a rumor I heard. I'm really curious to see if it's true.

TAP is the parent company name. The company originally started with a merger of TAP and 4-WheelParts, but the TAP name became the parent. Greg is the President. 4-WhelParts is just a division.

Their home page shows the companies they own...



http://www.transamericanautoparts.com/

Regardless of who owns what, the now confirmed true rumor I read on JP magazines website said "Rumor is that 4wheelparts bought Rubicon Express".

I wonder which failing company TransAmerican will buy next? PartsMike?.....wait.... 😲

I'd hardly consider RE a failing company. They have the Mopar contract which is larger than the sales volume of most aftermarket lift suppliers.



A poorly managed company doesn't mean the company itself is a failing company.

"BKGM Jeepers" wrote: I'd hardly consider RE a failing company. They have the Mopar contract which is larger than the sales volume of most aftermarket lift suppliers.

A poorly managed company doesn't mean the company itself is a failing company.

Since when? Shutting your doors to "reorganize" then being bought out by your competitor = failing. The sale probably saves them from bankruptcy. Sounds the definition of a failing company to me.

"Justin" wrote: PartsMike?.....wait.... 😲

Have you been to the new place? I haven't been by there yet.

"JohnDF" wrote: [quote="Justin"]PartsMike?.....wait.... 😲

Have you been to the new place? I haven't been by there yet.

I can't get a straight answer on where it's at. Do you know?

"Justin" wrote: [quote="JohnDF"][quote="Justin"]PartsMike?.....wait.... 😲

Have you been to the new place? I haven't been by there yet.

I can't get a straight answer on where it's at. Do you know?

Yes. 😁

"JohnDF" wrote: [quote="Justin"][quote="JohnDF"]
Have you been to the new place? I haven't been by there yet.

I can't get a straight answer on where it's at. Do you know?

Yes. 😁

Hey John, can you pm me Parts Mike new location. Thanks.













😏

How do you get that Parts Mike is a failing business, Mike started that business in his garage after he retired. He just sold his hobby, name included for just shy of a million dollars. What the new owner does with the company is up to them.

"Justin" wrote: Regardless of who owns what, the now confirmed true rumor I read on JP magazines website said "Rumor is that 4wheelparts bought Rubicon Express".

I wonder which failing company TransAmerican will buy next? PartsMike?.....wait.... 😲

It's supposed to be on the Lincoln/193 exit in Newcastle.

I wish somebody would have bought my old "failed" saddle buisness for 1 Million Dollars 😤

Or my old paper route for $1million! 😲

"JohnDF" wrote: I wish somebody would have bought my old "failed" saddle buisness for 1 Million Dollars 😤

😂 😂 😂 that was a good one john... your old "failed" saddle remark reminded me of my passenger side door. 😂 😂 😂 🍺 to your old saddle! 😉

"lowrider" wrote: [quote="JohnDF"]I wish somebody would have bought my old "failed" saddle buisness for 1 Million Dollars 😤

😂 😂 😂 that was a good one john... your old "failed" saddle remark reminded me of my passenger side door. 😂 😂 😂 🍺 to your old saddle! 😉

I don't like the fact that you picture my butt as a saddle 😲

"BKGM Jeepers" wrote: Or my old paper route for $1million! 😲

I kept my equipment...did you keep your bike?